The long-awaited enrollment cliff in higher education is no longer a distant concern—it’s here. Since the Great Recession, declining birth rates have led to a shrinking pool of high school graduates, and universities are feeling the effects. According to the National Center for Education Statistics (NCES), college enrollment has dropped by 15% since 2010, with 2.7 million fewer students enrolled today than a decade ago. And the outlook is only getting worse.
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How to Choose the Right Marketing Attribution Model: Pros & Cons
With so many options, how do you choose which attribution model to use for your campaigns? Let’s walk through the most common marketing attribution types, including various single-source and multi-touch models.
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How to Create Great Web Experiences and Prepare for Google’s Upcoming Search Algorithm Changes
How can you make sure you’re delivering a great page experience? Here’s what two of our TrendyMinds web experts think about this update, how brands can prepare, and what this all means for the future of web development.
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How COVID-19 is Changing Digital Advertising — So Far
In digital advertising, things are always changing. We’re used to adapting to changes in channels, tactics, and algorithms as they come — but no one in digital marketing was prepared for the changes a global pandemic would bring.
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Braxton Media Hits
As Head of Marketing at Braxton Brewing Company, I am able to take on a new challenge – traditional PR through press and media opportunities. Check out some of the highlights in 2019.
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Why You Need a Secure Website and How It Impacts Search Traffic
Google is cracking down on unsecure websites, promising that a secure web is here to stay. Starting in July of 2018, Google Chrome began alerting users when a website does not have a secure connection — more specifically an HTTPS encryption through a SSL certificate. Read more.
Read MoreMusings From MozCon 2017
The Art of a Perfect Tweet
There are some 500 million tweets sent every single day. As you can imagine, that is a considerable amount of noise coming from their 320 million active users. With its foundation firmly rooted in 140 characters, it can be a real challenge to effectively reach your audience on Twitter and more importantly, move them to engage with your content. Crafting the perfect tweet is truly an art, and these three tips will help you break through the noise.
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4 Steps to Develop Compelling Content
Starting a new blog may seem so 2000-and-late, but there is never a better time to establish yourself through thoughtful and engaging content. In 2015 alone, websites, influencers, or companies that regularly blog receiving 97% more link traffic to their websites (Hubspot).
Read MoreThe Not-So-Peachy Life of New Social Media Apps
Pinpointing the direction of a shifting market, while simultaneously satisfying an unmet consumer need is a nearly impossible task to accomplish. Have you heard of Ping, Eons, or Diaspora? My point exactly.
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