Marketing insights that drive strategy, storytelling, and results.
I’m a Chicago-based marketing strategist and insights lead with over a decade of experience helping brands turn data into direction. Currently, I lead the Insights Studio at TrendyMinds, where I manage a cross-functional team focused on digital strategy, campaign performance, and data storytelling for clients in higher education, healthcare, and financial technology.
My work blends analytical depth with strategic intuition—whether that’s launching high-impact SEM campaigns, building data products that unlock ROI, or designing multi-channel marketing plans that move the needle. Highlights include helping a public university boost student applicants by 36% and generating $400K+ in revenue for the Indianapolis Museum of Art (Newfields) over our three year partnership.
Before TrendyMinds, I served as Head of Marketing at Braxton Brewing Company, where I led product launches, taproom openings, and numerous events—including the launch of VIVE Hard Seltzer and a record-setting Dark Charge block party festival at the brewery.
I earned my degree in Marketing from Indiana University’s Kelley School of Business, with a minor in Music. Outside work, I’m cataloging the best deli’s in the city, planning my next trip abroad, or looking for the best spots to have a glass of Sauvignon Blanc.
Let’s connect—especially if you love good data, good design, or good coffee.